Negotiating Prowess

Pharmacy organizations are being trapped by one-sided prime-vendor agreements. SRG fills a large gap in the pharmaceutical industry by providing pharmacy companies a strict neutral party to help them negotiate with ALL drug wholesalers and distributors.

We Tip the Scales in Your Favor!

Professional Consulting for Community Retail, LTC, Health System, and Specialty Pharmacies


From helping negotiate a wholesaler prime vendor agreement to comparing buying group offers to expertly determining pharmacy automation needs to giving critical advice and coaching for new and existing pharmacies, our mission is to provide our clients the best consulting experience tailored to their pharmacies. Each consultant has a specific area of expertise and arguably the market leaders in their field. The combination of our breadth of experience and passion to drive growth in the independent pharmacy space gives us the roadway to help our clients become leaders in their individual markets. Each consulting unit is powerful within itself, yet when combined they create multiples in revenue enhancement, cost savings, and resource utilization.

Negotiating wholesaler contracts

SRG boasts two very qualified contracts consultants.


MICHAEL “OZZY” OSBRINK   is one of our most experienced consultants in his field of expertise. In his previous life he was employed at one of the big three wholesalers for over 24 years in Community Retail, LTC, and Specialty Pharmacy Business Development. During his long tenure there he exploded his market and became the most successful Business Development associate in the company’s history. More importantly though is that his clients trusted him because he firmly believed in fair, win-win contracts for both parties. He negotiated drug wholesale contracts with LTC, Community Retail, Health Systems, and Specialty pharmacies and modeled several different variations of contracts. Throughout his career he interacted with 100’s of buying groups, group purchasing organizations (GPOs), and wholesalers.

This wide-ranging experience fed his understanding of how wholesalers price Rx, OTC, and Specialty drugs; where the floor is for them; and where each wholesaler or distributor may place miscellaneous costs or special pricing. His value within the contractual process is invaluable; he also has developed processes that go outside the traditional contract negotiation in order to structure deals that may at first glance seem impossible.

He is anxious to use this skill-set to help your company negotiate a high-value Prime Vendor Agreement or Buying Group Contract. Rest assured he will always be 100% wholesaler, GPO, and buying group neutral and will never attempt to showcase one exclusively over the other.  Are you looking for a serious competitive edge for your pharmacy organization? If so, contact Ozzy today to discover how he can help your pharmacy to do just that.

KELLY BOLHOFNER   brings over 19 years of experience working with Health Systems at one of the top three pharmaceutical wholesalers in the country.  Her knowledge and expertise working with IDNs like Mercy Health in St. Louis and Cleveland Clinic and GPOs like Vizient & Premier are unparalleled.  During her tenure she built collaborative relationships with her customers founded on trust and worked tirelessly to identify opportunities for them to maximize profits.  She was a key player in modeling contracts worth millions of dollars in savings each and created extensive responses on behalf of the drug company for various RFPs. She often worked outside the “box” in order to create win-win Prime Vendor agreements for her clients.

For example, in her previous position one of her clients was moved to secondary status by the wholesaler and she was able to build a contract to keep the pharmacy at a primary COGs for over a year until they transitioned into a primary account. This saved the pharmacy tens of thousands of dollars in their COGs. She also developed unique internal processes for onboarding health system accounts and a comprehensive project plan for GPO contract rolls involving all key stakeholders to ensure a smooth transition.

She is excited to use her extensive knowledge of the complexities within the healthcare marketplace, data insights, GPOs, and IDNs to help health systems negotiate & lock down a Prime Vendor Agreement that will maximize profits without compromising patient care.  She is committed to handling your RFP process professionally and will always be 100% wholesaler, GPO, and Buying Group neutral.  If you are looking to optimize your Supply Chain and Pharmacy purchasing and bring value to the community and the patients it serves give Kelly Bolhofner a call. We are excited to add Kelly B Marketing and Consulting, LLC to our list of approved independent contracts consulting companies. 

pharmacy Business coaching

DIVERSIFYRx is one of only two SRG partner companies. They are made up of a team of pharmacy professionals led by Dr. Lisa Faast, with diverse specialties dedicated to helping pharmacy companies grow profitably. Pharmacy owners have suffered enough from low profits, DIR fees, effective rate contracts, unfair audits, and much more. Every pharmacy owner should have a thriving, profitable pharmacy. DiversifyRx is on a mission to save every independent pharmacy! Their 6 Pillars of Pharmacy Profitability guides every pharmacy owner to find their own path to the pharmacy of their dreams.

MIKE VESELY  is SRG’s newest independent pharmacy business coach.  Since 1990, Mike has worked in various aspects of the pharmaceutical industry including research, manufacturing, lab management, sales/reimbursement, and provider consultation. With this specialized background and thousands of on-site pharmacy interactions, Mike has developed a coaching method that is truly one-of-a-kind and tailored to the needs of his pharmacy clients.

After joining DiversifyRx, Mike has been “unleashed” to assist in instituting the 6 pillars of pharmacy profitability for the pharmacies of Badass University. He has been a trusted independent pharmacy business coach for more than 11 years, utilizing his consultative experiences to evaluate, advise, and encourage pharmacy owners to overcome operational and financial challenges. His enthusiasm for partnership enhances common goals and brings a whole team approach to the “family” business.

SRG welcomes Mike and DiversifyRx to our growing team of independent consultants and coaches.

Independent consultants & coaches

Michael "Ozzy"


Pharmacy Contracts Consultant



Pharmacy Business Coach



Pharmacy Contracts Consultant


What’s Being Said

“Working with SRG has proven to be very beneficial for our business and my understanding of the drug wholesale industry.  I appreciated Ozzy’s professionalism and experience which allowed us to maximize our cost of goods savings potential. He broke down each wholesaler’s bid to the penny, he asked the right questions, he managed the negotiations tightly, uncovered and corrected errors in each wholesaler’s offer, and created an evaluation process that allowed us to confidently make the best decision for our company. I would highly recommend SRG’s services for any independent pharmacy organization!”

Corey Whitney
COO & VP, Pacific West Pharmacy

“SRG was a no-brainer for our pharmacy group. Ozzy does a great job of going line-by-line on your purchases and dissecting the cost of goods applications for each wholesaler. He provides a VERY thorough spreadsheet with rankings of each vendor and shows you how much you would save or lose with each of them. We were ready to switch wholesalers and likely would have if left to our own devices. However, given Ozzy’s extremely detailed process, we found out that we stood to lose tens of thousands of dollars per year if we switched to even the next best wholesaler on the list. So in our situation, SRG’s service was more loss prevention than switch and save. Give SRG a call and KNOW where you stand!”

Jordan Talley
Owner & President, L&B Drug, Inc.